The Rolex GMT-Master II Pepsi and the GMT-Master II Batman are two of the most sought-after references in the entire Rolex catalog, defined by their iconic two-tone Cerachrom bezels and their ability to track two time zones simultaneously. If you've been weighing one against the other, you're not alone — this is one of the most common debates in the collector world, and the answer depends more on your lifestyle and taste than on any objective hierarchy.
Both watches wear the same 40mm Oyster case, run the same movement, and carry the Rolex GMT-Master II pedigree. What sets them apart is color, case metal, and the collector's story behind each bezel combination. Here's a complete breakdown of everything you need to know before choosing between the Pepsi and the Batman.
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What Is the Rolex GMT-Master II?
The GMT-Master II is Rolex's flagship dual-time-zone sports watch, originally developed in the 1950s in collaboration with Pan American World Airways for long-haul pilots. The name "GMT" stands for Greenwich Mean Time, and the watch was built around a fourth hand (the red-tipped GMT hand) that completes one full rotation every 24 hours, letting the wearer track a second time zone against a bidirectional 24-hour bezel.
The current generation GMT-Master II runs on Rolex's in-house Caliber 3285, a movement that delivers 70 hours of power reserve, a Chronergy escapement for efficiency, and Rolex's Paraflex shock absorbers for durability. It's one of the most refined movements in production watchmaking today.
The Pepsi and the Batman are the two most recognizable colorway variants, each with its own history, wrist presence, and collector community.
A Brief History of the Pepsi and Batman Bezels
The Pepsi GMT: Born in the Jet Age
The red-and-blue "Pepsi" bezel has been a GMT-Master trademark since the very beginning. The original Reference 6542, introduced in 1955, wore a red-and-blue aluminum bezel that immediately earned the "Pepsi" nickname for its cola-brand color echo. For decades, that two-tone bezel defined what a GMT-Master looked like.
When Rolex transitioned to Cerachrom ceramic bezels in the 2000s, the challenge was replicating a two-tone color in a single ceramic insert — something that hadn't been done before. It wasn't until 2013, with the introduction of the Reference 116719BLRO in white gold, that Rolex cracked the problem. A full steel Pepsi, the Reference 126710BLRO, followed at Baselworld 2018, creating a media storm that drove pre-owned prices to 2x–3x retail almost overnight.
Read more: Rolex Root Beer — another iconic GMT colorway explained
The Batman GMT: A Modern Classic
The Batman nickname belongs to the Reference 116710BLNR, introduced in 2013. It featured Rolex's first blue-and-black Cerachrom bezel on an Oyster steel case. The color combination — dark and bold — reminded collectors of Batman's costume, and the name stuck immediately.
The original Batman was replaced in 2019 by the Reference 126710BLNR, which added the Jubilee bracelet as an option alongside the Oyster, introduced the upgraded Caliber 3285, and featured a redesigned crown and case finishing. That newer reference is often called the "Batgirl" by enthusiasts, though Rolex never used that name officially.

Specs Comparison: Pepsi vs Batman
|
Feature |
GMT-Master II Pepsi (126710BLRO) |
GMT-Master II Batman (126710BLNR) |
|
Reference |
126710BLRO |
126710BLNR |
|
Bezel Color |
Red and Blue (Cerachrom) |
Blue and Black (Cerachrom) |
|
Case Material |
Oystersteel |
Oystersteel |
|
Case Diameter |
40mm |
40mm |
|
Movement |
Caliber 3285 |
Caliber 3285 |
|
Power Reserve |
70 hours |
70 hours |
|
Bracelet Options |
Jubilee |
Jubilee or Oyster |
|
Water Resistance |
100m |
100m |
|
Dial Color |
Black |
Black |
|
Retail Price (approx.) |
$10,800 USD |
$10,300 USD |
Both watches are identical in size and share the same movement, bracelet hardware, and case finishing. The differences come down to bezel color and bracelet availability at launch.
Wrist Presence and Aesthetics
The Pepsi: Bold, Classic, Instantly Recognizable
The red-and-blue Pepsi bezel is one of the most recognizable bezel combinations in watchmaking history. It carries 70 years of heritage and immediately signals GMT-Master to anyone with watch knowledge. On the wrist, the contrast between the red 24-hour half and the blue 12-hour half is vivid and draws attention.
The Pepsi pairs naturally with both casual and dressed-up looks. It reads sporty but has enough history behind it to feel dressy. The Jubilee bracelet on the current 126710BLRO adds comfort and a slightly more refined feel than the Oyster.
Learn more about the Rolex GMT-Master II Pepsi at Time of Swiss
The Batman: Dark, Versatile, Understated
The blue-and-black Batman bezel is more muted by comparison, but that's precisely its appeal. The dark colorway works across more contexts — it doesn't read as loudly, it pairs easily with darker wardrobes, and it carries a modern edge that the Pepsi, as iconic as it is, doesn't quite have.
Collectors who want a GMT that can go from a business meeting to a weekend getaway without standing out too much often land on the Batman. The option of an Oyster bracelet (for the 126710BLNR) also gives buyers more flexibility in how the watch wears.
Learn more about the Rolex GMT-Master II Batman at Time of Swiss

Price and Collector Value
Pre-owned pricing for both models has stabilized significantly since the peaks of 2021 and 2022, when gray-market premiums were extreme. Here's a general guide to where both models sit in the pre-owned market as of 2025:
|
Model |
Pre-Owned Range (USD) |
Collector Demand |
Waitlist at AD? |
|
Pepsi 126710BLRO |
$13,000–$17,000 |
Very High |
Yes |
|
Batman 126710BLNR |
$12,000–$15,000 |
High |
Yes |
|
Original Batman 116710BLNR |
$10,500–$13,500 |
Moderate-High |
N/A |
Pepsi has historically commanded a slight premium over the Batman due to its longer heritage and the 2018 hype that made it a cultural moment. However, both models hold value exceptionally well and are considered strong collector pieces.
The original Batman (116710BLNR) is worth noting for buyers on a tighter budget. It runs the older Caliber 3186 with a 48-hour power reserve and lacks the 3285's improvements, but it's a genuine GMT-Master II on an Oyster bracelet at a lower entry point.
Read more: A guide to men's luxury timepieces and collector value
The Investment Angle: Which Holds Value Better?
Both the Pepsi and the Batman are considered safe bets in the pre-owned luxury watch market. Rolex's consistent demand, limited production, and brand discipline keep secondary market prices elevated above retail for most references.
Pepsi has a slight edge historically as a collector's piece because of its iconic bezel color, its 2018 cultural moment, and its longer documented history. If you're buying primarily as a value-store asset, the Pepsi has a marginally stronger case.
The Batman is no slouch. It has a passionate collector base and strong liquidity in the pre-owned market. Because it sits at a slightly lower price point than the Pepsi, it can also be easier to exit quickly without being underwater.
For most buyers, the difference in investment trajectory between the two is negligible. Buy the one you'll wear and enjoy — depreciation risk on either reference is low when bought from a reputable, authenticated source.
Browse our authenticated Rolex collection at Time of Swiss
Where to Find an Authenticated Rolex GMT-Master II Pepsi or Batman
Both the Pepsi and the Batman are notoriously difficult to acquire from an authorized dealer. Rolex controls its production tightly, and high-demand references like these carry years-long waitlists at ADs. The pre-owned market is where most buyers realistically land, and that's where authentication matters most.
When buying pre-owned, always verify: the serial and model number, the Cerachrom bezel insert for chips or repairs, bracelet clasp stamping, and service history documentation where available. The differences between an authentic and a replica Rolex GMT-Master II are detectable, but only if you know where to look.

At Time of Swiss, every watch in our inventory is authenticated by our in-house specialists before it's listed. We've been sourcing and authenticating pre-owned luxury Swiss watches in Los Angeles since 1990, and our GMT-Master II inventory includes both the Pepsi and Batman references across multiple generations.
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Sell or Trade Your Watch. If you're looking to sell your luxury watch or find out its value, Time of Swiss offers free, no-obligation evaluations. Get started here.
The Verdict: Pepsi or Batman?
Choosing between the Rolex GMT-Master II Pepsi vs Batman comes down to what you want the watch to say about you. The Pepsi is a bold, historically rich icon — it's the GMT-Master that started it all, and wearing one connects you to 70 years of aviation and horology history. The Batman is modern, versatile, and effortlessly cool in a way that works across a wider range of contexts.
If you love the classic Rolex aesthetic and want maximum name recognition, go Pepsi. If you want something more adaptable, equally refined, and just a touch more understated, the Batman delivers. Neither is the wrong choice — both are exceptional watches that belong on any serious collector's radar.
FAQ
What is the difference between the Rolex GMT-Master II Pepsi and Batman?
The main difference is the bezel color: the Pepsi features a red-and-blue Cerachrom insert, while the Batman has a blue-and-black insert. Both share the same 40mm Oystersteel case, Caliber 3285 movement, and black dial. The Pepsi (126710BLRO) comes exclusively on a Jubilee bracelet, while the Batman (126710BLNR) has been offered on both Jubilee and Oyster bracelets.
Which GMT-Master II holds its value better, the Pepsi or the Batman?
Both hold value exceptionally well, but the Pepsi has historically commanded a slight premium in the pre-owned market. Pepsi's 70-year bezel heritage and the 2018 demand surge have kept its collector appeal elevated. That said, price differences between the two are modest, and both are considered strong value-retention pieces.
What do "BLRO" and "BLNR" mean in Rolex reference numbers?
"BLRO" stands for blue-red (Bleu-Rouge in French), referring to the Pepsi bezel. "BLNR" stands for blue-black (Bleu-Noir), referring to the Batman bezel. Rolex uses these suffix codes to indicate bezel color combinations on GMT-Master II references. The prefix "126710" identifies the current generation steel GMT-Master II launched from 2018 onward.
Is the original Batman 116710BLNR worth buying over the newer 126710BLNR?
Yes, if budget is a consideration, the 116710BLNR is a genuine GMT-Master II at a lower pre-owned price, though it runs the older Caliber 3186. The 126710BLNR offers the upgraded Caliber 3285 with 70 hours of power reserve (vs. 48 on the 3186), a redesigned case with thinner lugs, and the option of a Jubilee bracelet. For purists, the original Batman has its own collector appeal.
Where can I buy an authenticated Rolex GMT-Master II Pepsi or Batman in Los Angeles?
Time of Swiss in downtown Los Angeles carries authenticated pre-owned GMT-Master II references, including both the Pepsi and Batman, with in-house verification on every piece. You can browse current inventory at timeofswiss.com/collections/gmt-master-ii or visit us at 640 S Hill St H-29, Los Angeles, CA 90014. You can also contact us to source a specific reference through our watch sourcing service.
